We get a lot of calls from moms looking for Hulk-themed birthday cakes, and bridezillas wanting to know the difference between buttercream and cream cheese frosting and if we’d recommend red velvet. And every time we have to politely explain that we don’t sell any baked goods, we’re just a design agency that appreciates the process.
Product design, like baking, is part-art-part-science. Every step is crucial. What you put in, and how much of it, how you mix it all up - everything you do has a bearing on the end product and ultimately the users’ experience.
We approach any design challenge like we would a cake:
1. Get to know who’s going to eat it,
2. Develop a plan and fine-tune the recipe,
3. Use only the best ingredients and
4. Rely on a team with years of experience making cakes people love.
Ok this metaphor is wearing a little thin, but you get the idea :)